SUSTAINABILITY: Responding to the super-sized era.
An article in the New York Times a few months ago, triggered a train of thought which began with American consumerism. Why do we consume so much and is it necessary? First, let's look at the tiny house movement that has cropped up in recent years. Check out this clever video:
How much space do we actually need? Tumbleweed Tiny House Company has been around and in the news for awhile now. There is a great introductory video from Yahoo here.
B-53 Cottage, Tumbleweed Tiny House Company
B-53 Cottage Plans, Tumbleweed Tiny House Company
While living in only a few hundred square feet may not be practical for most, it is worth noting the adage that less is more. Good design isn't frivolous. The brand Apple is a great example of that. From the minute you purchase a product, you get a lesson in the elegance of simplicity. First the minimal packaging: everything has a place and a function. Then the device itself is sleek. And its usability has sealed the deal to make Apple one of the most recognized brands in the world. If you have seen the 2009 documentary "Objectified" you will have heard this better communicated.
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